Mike Tyson became known as Iron Mike during his pro boxing years, but nowadays the sports figure and celebrity is known as the ganja god of cannabis.
As the namesake behind cannabis company Tyson 2.0, Tyson’s direct input into the product and its positioning helps set it apart from other celebrity brands, he said.
“This is what I do — I want to carry this company on my back,” Tyson told MarketWatch. “This is a great moment in my life – being involved in cannabis.…It’s just who I am.”
Tyson 2.0 currently employs 25 people and aims to generate $100 million in revenue in 2023.
“This is my baby at this moment,” Tyson said. “It’s my objective to make it big. It’s in 24 states and hopefully the whole country. My one objective is to make cannabis a super food.” (Continue Reading)