To have the headlines tell it, rock’s day in the commercial sun is over. Hip-hop and R&B are the most consumed music genres in the U.S. Hip-hop also captured 71% of the Billboard Hot 100’s top 10s in Q3 this year. There are many more statistical examples tracking rap’s rise over traditional rock. This week, the Maroon 5 lead singer Adam Levine, whose career was launched by the softer sides of rock radio, piled onto the genre further.
“Something unique to this band is that we have always looked to hip-hop, R&B, all rhythmic forms of music, from back when we were writing our first album to now. Rock music is nowhere, really,” Levine told Variety. “I don’t know where it is. If it’s around, no one’s invited me to the party. All of the innovation and the incredible things happening in music are in hip-hop. It’s better than everything else. Hip-hop is weird and avant-garde and flawed and real, and that’s why people love it.”
It makes sense that Levine would know where the music industry is heading. “Girls Like You,” which featured the rap breakout of the year in Cardi B, spent seven weeks at the number one spot on the Hot 100. Levine admits in the interview, he “begged” the Invasion of Privacy rapper to appear on the song and described her role as “vital” to its success.
Continue Reading Rolling Stone’s: Hip-Hop Is Behind All Innovation in the Music Industry