JAY-Z, in his video, is also taking control of those images. He’s using them in his own project to speak about his view of the world and how far we haven’t come. And critically, he’s implicating himself in all this. The Sambo character is a stand-in for Jay — a way to say he too cannot escape living in the colored section; he too cannot transcend race. He is one of us. Thus these painful images are offered in the sense of community and the sense of binding us together, saying: this is part of who we all are, even now. Let’s not forget because we cannot ever transcend it. (Touré)