Nike’s new sneaker collaboration with Social Activist Colin Kaepernick sold out on Tuesday, just 2 hours after its release. On Saturday, Colin Kaepernick posted a video on his social media feeds teasing his first shoe with Nike and a new campaign, “#Trueto7.”
According to Nike, The Air Force 1 x Colin Kaepernick is made primarily of Luxe black leather upper [which] is accented by a reflective Swoosh design and other high-touch accents in white and black.
“It also incorporates a series of graphics including a portrait of Kaepernick embroidered on the heel tab, his personal logo on the tongue, a patterned insole and a number seven hangtag,” Nike explains.
The number 7 refers to Kaepernick’s jersey number during his playing days with the San Francisco 49ers.
The date “08 14 16” on the sole of the right shoe marks the first time Kaepernick didn’t stand during the playing of the national anthem, during a preseason game between the Houston Texans and San Francisco 49ers.
“As a football star with the ability to articulate a powerful message, Kaepernick is one of this generation’s most prominent crossover cultural influencers,” according to Nike’s description of his new shoe design.