Rihanna is breaking ground at LVMH with her new Fenty fashion brand.
The new brand, which Rihanna launched on Wednesday last week, is the first major fashion brand that LVMH has founded from scratch.
Fenty’s new Parisian pop-up is in the heart of the trendy Marais district, and opened to the public on Friday. It launched online on May 29.
This is what you can expect to see:
Rihanna unveiled the chic new Parisian boutique to a handful of fashion editors and celebrities.